Serena Chohan (Parmar) is a seasoned ecommerce leader currently serving as the Director of Ecommerce at SharkNinja Canada. With a strong background in optimizing conversion rates and boosting sales performance, Serena has played pivotal roles at companies such as Dyson and Walmart Canada. Prior to these positions, Serena developed expertise in digital merchandising and online trading at Halfords and Mothercare. Serena holds a Bachelor's degree in Business Studies with First Class Honours from Sheffield Hallam University.
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