Sheane works at the upstream of public health by making clean, indigenous-ingredient cosmetics the default choice for melanin-rich skin — turning the beauty aisle from a site of harm into a frontline of preventive health.

Sheane Cosmetics is a clean beauty brand built on African botanical ingredients — shea, castor oil, baobab, moringa, and black soap — sourced through women-led supply chains across Northern Ghana and Rwanda. Across Africa, more than half of women under 30 are exposed daily to skin-lightening products containing mercury, hydroquinone, and corticosteroids — substances linked to skin cancer, kidney damage, breast cancer, and reproductive harm. We are building the alternative: safe, performance-driven products grounded in indigenous African ingredients, paired with consumer education and public health advocacy. Cosmetics is one of the most under-attended commercial determinants of African public health. We are working to change that.

Sheane Cosmetics operates alongside Sheane Hub, our community-based social impact arm reducing women and youth poverty in rural African landscapes through indigenous-resource monetisation and career pathways into development. Sheane Hub runs four anchor programmes: 

- The Earn-More Project (raising the per-kilogram income of shea women in Northern Ghana), 
- Heal Your Roots (climate, reproductive, and mental health education for women and youth across Northern Ghana and Rwanda)
- Project E (alternative income pathways for shea-trading women)
- A portfolio of climate, deforestation, and career education programmes for youth across the continent.

Our vision: leaving no community unaided, building economic demand for indigenous African raw materials, and raising half a million youth into healthy career paths by 2034.

"Unreached communities do not need foreign solutions. They need leaders who can take what they have and make it bigger, better, and sustainable' Mardia Adams - Founder

Sheane Cosmetics & Hub

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Sheane Cosmetics & Hub

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