Carter Lassy

Carter Lassy serves as the Chief Product Officer at SheerID, where leadership encompasses the Product and Engineering teams for a leading identity verification platform utilized by top global brands. Previously, Carter held the position of Chief Product & Technology Officer at Maropost, successfully unifying martech products and global commerce acquisitions into a cohesive midmarket consumer life-cycle platform. Experience includes transformative roles as Chief Product Officer at Terminus, where Carter shifted the company to a unified-data platform, and as SVP Product & Chief Architect at Cheetah Digital, overseeing global product strategy for enterprise-grade SaaS solutions. Carter's career also encompasses significant positions at Experian, Verizon Media Platform, and smaller firms, demonstrating a strong background in product development and big data. An alumnus of Harvey Mudd College, Carter holds a Bachelor of Science degree in Engineering.