Lowri Breed is currently the General Manager at SHEIKE, a position held since 2025. They have accumulated extensive experience in the retail and fashion industries, having served as the Head of Apparel at BIG W from 2020 to 2025, and previous roles included Head of Buying at Arcadia Group Ltd and Alexon Group, as well as Buyer at Peacocks. Lowri also acted as the General Manager for Women's & Youth Exclusive Brands at MYER from 2017 to 2020. They hold a degree in Fashion Marketing from Northumbria University, which they are currently pursuing.
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