SHEIN is a global fashion and lifestyle e-retailer committed to making the beauty of fashion accessible to all. Founded in 2012, SHEIN has nearly 10,000 employees operating from offices around the world.

Apparel & Fashion

SHEIN

Chris Xu

Leonard Lin

Moh Chana

Tamara Benjamin

Marcelo Claure

Angel Li

Leon Li

Chu-Cheng Hsieh

Gemma Dunne

Leigh Gui

Xu Hao

Molly Miao

The Marketing and Brand Management team at SHEIN focuses on developing and executing innovative marketing strategies to enhance the brand's global presence and engagement. This team collaborates on influencer partnerships, oversees digital and social media campaigns, and manages public relations efforts to drive customer awareness and loyalty. By leveraging market insights and creative content, they aim to make fashion accessible and relatable to diverse audiences worldwide.

Marketing and Brand Management

The Legal and Compliance team at SHEIN is responsible for ensuring the company adheres to all laws and regulations across its global operations. This team manages legal risks, oversees corporate governance, and handles compliance with international trade laws, intellectual property, and tax regulations. Additionally, they support the business by providing legal guidance on various matters, including contracts and litigation, while fostering ethical practices within the organization.

Legal and Compliance

The Business Development and Sales team at SHEIN focuses on identifying new market opportunities and forging strategic partnerships to drive revenue growth. They work collaboratively to onboard and support sellers on the SHEIN Marketplace, ensuring a seamless experience that fosters long-term success. Additionally, the team analyzes market trends and consumer behavior to optimize sales strategies and expand SHEIN’s global presence.

Business Development and Sales

The Data and Analytics team at SHEIN leverages advanced analytical techniques and data-driven insights to optimize the company's operations and enhance customer experiences. By analyzing consumer trends, product performance, and market dynamics, they support strategic decision-making and drive innovation in fashion retail. The team also develops algorithms to personalize user experiences and streamline supply chain processes.

Data and Analytics

The Leadership Team at SHEIN is responsible for setting the strategic vision and direction of the company, ensuring alignment across all departments to drive growth and innovation. Comprising key executives including the Founder & CEO, CFO, COO, and CTO, this team focuses on operational excellence, financial management, and technological advancements to enhance SHEIN's position as a leader in the global fashion e-commerce market.

SHEIN

Org chart

Teams

Marketing and Brand Management

Legal and Compliance

Business Development and Sales

Data and Analytics

Leadership Team

Offices

SHEIN

Org chart

Teams

Marketing and Brand Management

Legal and Compliance

Business Development and Sales

Data and Analytics

Leadership Team

Offices

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