From clarity to action. SheKnows, is a digital platform, built from the United Arab Emirates (UAE), dedicated to providing structured pathways designed around real career moments such as stepping into leadership, returning after a break, navigating stalled growth, or redefining direction entirely. 

Each pathway is intentional, practical, and outcome focused. Founded by Amnah Ajmal, who has built multi-billion $ businesses by leading multi-cultural teams, with her heart, across multiple countries and continents. She is the former Executive Vice President Market Development, EEMEA for Mastercard. In this role, she led the P&L across multiple business verticals including merchants, telcos, governments, fintech, and digital players across 80 markets. She held several leadership roles with Citi and Standard Chartered in Europe and Asia. As a global leader, and a mother, she has a unique understanding of challenges faced by women in senior leadership and created this platform to help provide solutions to those who need the support. 

Career transitions are rarely linear - and for women, they’re often navigated without clear rules, honest feedback, or visible paths forward. SheKnows exists to change that. We combine human insight and intelligent technology to help women move forward with confidence, not guesswork. We give access to a unique and curated network of C-level with influence through tailored 1:1 sessions.  

SheKnows SK

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SheKnows SK

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