Amir Paracha

Amir Paracha is the Chairman and Chief Executive Officer of Unilever Pakistan Limited. Over his 20 years with Unilever, he has held various senior management positions in Pakistan and other markets.

He joined Unilever Pakistan in 2000 as an Assistant Brand Manager on Wheel and subsequently led multiple categories within Laundry and Personal Care business. Between 2006 – 2008, Amir took on leadership roles in Marketing at Unilever North Africa Middle East for GCC cluster. He then returned to lead the Home and Personal Care Division in Pakistan before assuming the role of Vice President for Customer Development in 2013. Prior to taking over as the CEO, in his role as VP Customer Development, he helped deliver solid results, successfully inspiring a transformative vision for the future. He continues to actively experiment with disruptive business models and has championed inclusion and wellbeing across the Unilever ecosystem in Pakistan.

Besides, being on the board at Unilever Pakistan Limited, he is also the Chief Executive Officer of Unilever Pakistan Foods Limited, Trustee at The Duke of Edinburgh’s Award Foundation Pakistan, Member at the Board of Governors of the National Management Foundation, Co-Chair on PSDF’s Parwaaz – National Accelerator on Closing the Skills Gap in Pakistan and is on the Board for the Karachi Vocational Training Centre.

Amir began his career at the Royal Dutch Shell Oil company in July 1996. He has done his Masters in Business Administration from the Institute of Business Administration.