Alex Binnersley is a CRM professional with extensive experience in marketing across various industries, including energy, FMCG, gaming, and automotive. They have held roles such as Head of Global CRM at Triumph Motorcycles and CRM Strategy Consultant at CXLine, showcasing a strong data-led approach to customer engagement. Alex has built teams, managed multi-million-pound budgets, and generated global campaigns aimed at converting qualified leads. Currently, they serve as the CRM Acceleration Lead at Shell, continuing to leverage their expertise in the field. Alex's insights for small businesses are available in their guide at bluesasquatch.co.uk.
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