Allan Chen

Allan Chen is a Senior B2B2C Marketing Professional with extensive experience in brand management, marketing strategy, and integrated marketing across the Automotive, Audio, and Energy industries. Currently serving as Brand and Marketing Director at Shell since 2021, Allan leads the team in building brand presence and growing business among International Automotive OEMs. Previously, as a Customer Marketing Manager at Bose Corporation, Allan contributed significantly to product promotion and new program acquisition, focusing on the China market. Allan holds a Bachelor of Arts in Business English from Shanghai University of International Business and Economics and has received multiple awards for outstanding performance in marketing.