Balasubramaniyan P is a data science professional with over 14 years of experience specializing in delivering actionable insights to drive business growth across various industries, including banking, retail, and fleet/CRT. Currently, as a Data Science Lead in Loyalty/CRM, they lead a team focused on customer reactivation and churn prediction, while previously leading similar initiatives at Shell. Balasubramaniyan has a proven record in developing advanced analytical models that enhance targeting and conversion rates, as well as a strong background in predictive modeling and customer segmentation. They hold a Master of Business Administration in Finance and Marketing and a Bachelor of Technology in Industrial Bio-Technology.
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