Charis Lee - de Geus is currently the Head of Format & Alliances for Benelux & France at Shell, where they focus on driving sustainable growth and customer value through innovative loyalty strategies. Previously, Charis owned Dashi Marketing & Strategie, providing consultancy for hospitality and retail businesses, and served in various marketing roles at Philips, including Consumer Marketing Manager for Mother & Childcare and Marketing Manager for Air & Air Cooker. Charis also has experience as a Horeca Intermediair and as a Buyer and Product Manager at Coolblue. Charis holds a degree from Erasmus University Rotterdam.
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