Dave Reynolds

Dave Reynolds is an insights analyst with over 15 years of experience in social listening and communications measurement. They have worked as a music journalist for various outlets, including Music In Oxford and Bearded Magazine, where they focused on album reviews and features. At PRIME Research, Dave led global media monitoring initiatives and provided in-depth analysis for major brands like Adobe and Mastercard. Currently, they serve as an External Insights & Analytics Advisor in Corporate Relations at Shell, drawing on their extensive background in insights and strategic operations. Dave holds a BA in Marketing and Media, Communications and Culture from Keele University.