David Lerch

David Lerch has extensive experience in marketing and sponsorship management, with over two decades at Shell where roles have included North America Sponsorship Portfolio Director, Channel Marketing Manager, and B2C Indirect Marketing Manager. Responsibilities have encompassed driving growth through innovative marketing strategies in collaboration with the Walmart sales team, executing B2C marketing programs for the Distributor Channel, managing sponsorship activities within a substantial budget, and overseeing brand management for high-value products. Prior experience includes project management in sports marketing at Championship Group, operations management in sponsorship execution at AdTime-Dorna, logistics management during the Olympic Games, and internship experience in managing sporting events. David Lerch holds a degree from Georgia Southern University.