Edmund Pfende

Edmund Pfende is a seasoned commercial leader with over 16 years of experience in the FMCG and Retail sectors, having worked with multinational corporations such as Unilever, Nike, and SAB. Currently, Pfende serves as the Head of Convenience Retail at Shell, where they focus on strategy and development. Pfende has also held key roles in organizations like TotalEnergies and AVI Limited, overseeing category management and optimizing business growth. They hold a Post Graduate Diploma in Marketing from the University of South Africa and a Bachelor's Degree in Marketing from the University of Johannesburg.