Elfa Halim Ahmad is currently an RTM/ICE Implementation Manager at Shell, where they focus on the integration of Route to Market strategies. Previously, Elfa served as a Route to Market Development Manager at Beiersdorf, enhancing sales and distribution processes. Their earlier experience includes working as an RTM Specialist at Coca-Cola Amatil Indonesia, where they restructured distribution channels to maximize market volume. Elfa holds a Bachelor of Management in International Management from Universitas Islam Negeri Syarif Hidayatullah Jakarta, which they completed in 2014.
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