Ellen Dijkshoorn

Ellen Dijkshoorn is currently a Global Marketing Manager B2C at Shell Recharge, where they lead the B2C MarCom team and are responsible for the marketing communication strategy across the customer journey. Previously, Ellen held various marketing roles at NewMotion, including Marketing Specialist B2C and B2B, where they successfully developed campaigns and optimized customer journeys. Ellen's background includes entrepreneurial efforts in freelance catering and roles focused on content marketing and SEO strategies at companies like Bochane Groep and Lobbes.nl. They hold a Master of Science in Communication Sciences and a Bachelor of Science in Business and Consumer Sciences from Radboud University Nijmegen and Wageningen University, respectively.