Fei Ru Ooh possesses extensive experience in market research and consumer insights, with significant roles in various esteemed organizations. Beginning a career at Research International as a Senior Market Research Manager, Fei Ru Ooh later progressed to positions such as Associate Director at Synovate and Consumer and Market Insights Specialist at True Insights. In recent years, roles included Senior Consumer & Marketing Insights and Strategy Manager at Fonterra and Data Insight Lead at Cargill. Education includes a degree in Science & Maths from Universiti Kebangsaan Malaysia and an SPM from SMP Jalan Ipoh. Fei Ru Ooh’s expertise lies in data integration and strategic recommendations to support global marketing initiatives.
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