Imaad Mahuroof is a financial coach in training with over 15 years of experience in product development, focusing on user-centric platforms in both B2C and B2B sectors. Previously, Imaad held various roles at Shell, including Lead Product Manager for Loyalty & Payments Partnerships and Head of Product for FleetHub, where they successfully managed cross-functional teams and led significant platform enhancements. Imaad has a strong commitment to reducing friction in user journeys and enhancing product craft, drawing from their background in economics and international development.
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