Jakub Krzakala

Jakub Krzakala is a Loyalty Strategist with extensive experience in customer insights and CRM lifecycle strategies. They served as a Consultant at IPOPEMA Business Consulting from 2011 to 2014 and then as a CRM Strategy Manager at PAYBACK from 2014 to 2018. Jakub was the Loyalty Program Manager at Foot Locker Europe from 2019 to 2020, leading the launch of a Membership program across three European markets. Currently, they are the Global Loyalty Growth Lead at Shell, focusing on enhancing customer lifetime value for North America. Jakub holds a Master’s degree in International Management from both the Warsaw School of Economics and Fundacao Getulio Vargas, as well as a Bachelor’s degree in Business Administration from Elon University.