John Christopher So

John Christopher So is currently a Mobility Pricing & RT/RC Advisor at Shell, where they optimize business value through effective pricing management and lead CRM efforts in the Philippines. They previously served as the Customer Lifecycle Marketing Lead at Coins.ph, where they strategically developed the customer journey and drove retention initiatives. Earlier in their career, John was a Direct Sales Supervisor at wi-tribe, leading a top-performing sales team, and a Technical Support Representative at eTelecare Global Solutions. John holds a Bachelor of Science in Business/Commerce from the University of Santo Tomas, earned in 2008.