Keith Edwards has extensive experience in digital innovation and marketing within the retail sector, particularly at Shell, where professional roles included North America Digital Innovation & Enablement Manager, Mobility Marketing, and Canada Marketing Technology Manager & Digital Product Owner. In these positions, significant contributions involved overseeing the B2C Shell app development, leading project delivery for mobile payment solutions, and fostering customer loyalty through CRM strategies. Prior experience includes roles at Citco Fund Services as an Integration Software Developer, where innovative tools for trade reconciliation were created, and at Shaw Communications as an Engineering Associate, focusing on automated testing for digital services. Keith Edwards holds a Bachelor of Science in Computer Engineering from the University of Alberta, completed in 2007.
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