Key Lai

Key Lai is an Assistant CRM Manager at 殼牌 since February 2023, with previous experience as an Assistant Manager in Loyalty Marketing & Retention at BCT銀聯集團, where responsibilities included managing membership loyalty and guiding the development of a loyalty app. Key has a diverse background in marketing and customer relationship management, having worked as an Associate Marketing Executive at 數碼通, a Campaign Executive at Aimia Inc, and a Loyalty Program Officer at 香港賽馬會. Additionally, Key has experience in sales promotion at MAX Market Ltd and project coordination in various roles including a Temporary Community Organizer for the Hong Kong Government. Key holds a Bachelor of Arts (Hons) in Marketing and Public Relations from 香港理工大學.