Laure van Ravensberg is a seasoned professional in digital strategy and analytics, currently serving as the Global Head of CRM & Loyalty Product. With a strong background in leading digital initiatives for organizations such as Shell and Flywheel Digital, Laure has successfully integrated cross-functional analytics teams to enhance marketing strategies. As an organizer for Women in Analytics since 2017, Laure actively promotes female representation in the analytics field by providing a platform for knowledge sharing and networking. Laure holds a Bachelor of Science in Communication Science and a Master of Science in Business Administration from the University of Amsterdam.
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