Layla Baughn

Layla (Zarrabi) Baughn is an accomplished marketing professional with extensive experience in brand management and media strategy. Currently serving as the Global Media & CRM Lead at Shell since June 2017, Layla has held multiple senior roles including Global Brand Director for Pennzoil and Quaker State, where strategic planning and brand growth initiatives are key responsibilities. Prior experience at The Coca-Cola Company included significant positions such as Senior Brand Manager for Simply Orange and Brand Manager for Minute Maid, contributing to revenue growth and brand health through innovative marketing strategies. Initial career achievements at Reliant Energy included recognition as "Most Valuable Player" in 2004 and successful development of targeted marketing plans. Layla holds an MBA in Marketing from the Texas McCombs School of Business and a BBA in Marketing from Mays Business School at Texas A&M University.