Lena Tu

Lena Tu possesses extensive experience in digital marketing and campaign management, having held various positions at notable companies. At Marks and Spencer, roles included Digital Marketing Assistant Manager, CRM Campaign Manager, Email Marketing Manager, Digital Marketing Manager, and Online Marketing Manager, focusing on digital strategy, customer engagement, and optimizing marketing performance across multiple channels. Previously, Lena worked as a Marketing Executive at American Express and a Marketing Campaign Manager at Royal Bank of Scotland, enhancing campaign effectiveness through data analytics and strategic partnerships. More recently, Lena served as a Senior Digital Marketing Consultant at ELEMIS and as a Marketing Manager at Shell, managing budgets and digital marketing execution. Lena holds a Certificate in Digital Marketing from The Institute of Direct Marketing and a Bachelor of Business in Marketing and Finance from the University of Technology Sydney.