Lorena Paz Avila

Lorena Paz Avila is the Strategy & Innovation Director at Jiffy Lube International, where they focus on driving business results through strategic thinking and team leadership. They have a robust background in B2C and B2B marketing, having held roles such as Brand and Comms Marketing Manager at SC Johnson and Senior Marketing Manager at Dr Pepper Snapple Group. Currently pursuing multiple advanced degrees in Industrial Engineering and International Business Management, they previously led marketing initiatives for notable brands across various industries, including Shell, NRG Energy, and General Mills.