Michelle Liu

Michelle Liu is a seasoned brand, loyalty, and B2B marketing professional with extensive experience in product management and strategic marketing. They served as a Product Manager at Evenflo from 2003 to 2007, where they drove new product development and significantly increased market share. From 2007 to 2009, Michelle held the role of Innovations Marketing Manager at Shell Oil Company, developing new product concepts for leading lubricant brands. In their later tenure at Shell, they focused on loyalty programs and customer database management, building impactful strategies that enhanced customer experiences. Michelle's academic credentials include an MBA from Rice University and multiple degrees from The University of Texas at Austin and Peking University.