Nikki Barr is the Global Head of Martech at Shell and a digital transformation expert. They began their career as a journalist in 2007, contributing to the digital evolution of national newspapers. Nikki then transitioned to Yahoo, where they led social media and audience development, earning awards for innovative strategies. In 2015, Nikki joined Percolate to enhance content marketing for major brands before moving to Shell in 2018, where they oversee global digital and social media strategies.
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