Raffy Almeda is currently the Data Monetization Lead at Shell, where they focus on driving value delivery from big data and analytics while collaborating with various teams. Previously, Raffy served as a Growth Implementer and Retail Territory Manager at Pilipinas Shell, driving network development and advising on retail site operations. With over 15 years of experience in retail operations, marketing, and business development in the oil and gas industry, Raffy is a skilled problem solver and negotiator who thrives on building credible business relationships. Raffy earned a Bachelor's degree in Business Administration and Management from the University of San Carlos.
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