Rob ten Hove is currently the Non Fuels Retail & Alliance Director in Saudi Arabia, where they manage the strategic planning and execution of various retail initiatives. They have a strong background in sales, marketing, network, and operations with previous roles at companies such as Shell, Ahold, and Sodexho. Their past experience includes leading teams and managing category development in foodservice and retail sectors across multiple regions in Europe. Rob holds a Bachelor's degree in Product Development from Saxion University and began their career in catering management.
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