Shelley O'Brien

Shelley O'Brien is a marketing professional with extensive experience in consumer and shopper insights, currently serving as the Head of Loyalty & CRM for North America at Shell Mobility. Previously, Shelley held positions such as Research Manager at P&G and Business Development Manager at Syn X Pharma. With a strong background in CPG and retail, Shelley is skilled in consumer behavior, customer insight, brand equity, and market research. Shelley also invests in real estate and engages in entrepreneurial activities. Shelley earned a BSc and an MSc in Biology from the University of Calgary and McMaster University, respectively, as well as an MBA from Wilfrid Laurier University.