Sherine Yap

Sherine Yap is currently a License Markets Marketing Manager at Shell, where they collaborate with partners to enhance customer value through the Shell brand. Sherine has held various roles within Shell, including Global Head of Media and CRM, where they focused on personalizing customer experiences, and Global Promotions Manager, leading strategic promotions across multiple markets. Prior to Shell, they served as Global Brand Manager for Lotus Cars, responsible for brand positioning and product strategy. Additionally, Sherine gained valuable experience as a Senior Account Manager at McCann Erickson, managing relationships with major clients.