Sinem Soydar is a digital strategist with over 20 years of experience in digital transformation, marketing, communication, UX, and eCommerce across the telecommunications, banking, and oil and energy industries. Currently, they serve as the Shell Group Brand Head of Digital and Social Media and as a guest lecturer at WMG, University of Warwick. Sinem has a strong track record of leading teams to build and scale digital experiences, advocating for digital analytics, user experience, and brand leadership.
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