Valérie Pans

Valérie Pans serves as CMO for Shell Mobility Benelux & France since May 2020, leading a team in a digital marketing transformation to enhance Shell's retail position and support the energy transition. Previously, Valérie founded PinkOrange Management Consultancy, specializing in marketing transformation and sustainable growth, with clients including Hamad Medical Corporation and GE Oil & Gas. Valérie's extensive career includes strategic roles at Statoil (now Equinor) as Global Head of Brand Communication and Marketing Strategy, and at Philips, where responsibilities spanned multiple regional and global marketing roles. Valérie holds an MBA from the University of Groningen and a Master of Science from the University of Liverpool, among other educational credentials.