Willard van der Leest is a digital marketing professional with extensive experience leading teams and implementing strategies to drive business growth. Currently serving as the Head of Digital Marketing & Media at Shell since 2022, Willard oversees digital strategy and marketing efforts for the BeNelux and France. Previously, Willard held significant roles at Philips, including Marketing Manager and Global Digital Marketing Manager, where they focused on increasing brand preference and developing online content. Willard also served as an Ecommerce Manager at Rijk Zwaan, implementing a new online sales channel, and participated in Nutreco's fast track management development program. Willard holds multiple degrees, including an MBA from Cornell University and a Master's in Management and Economics from Wageningen University & Research.
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