Shelly Group AD is a technology holding company that stands for innovation through the development, manufacture, and distribution of high-quality IoT products. End users and their needs are always at the heart of development. Shelly Group was founded in Bulgaria and works with a team of talented developers who are dedicated to producing competitive and user-friendly products. The Group consists of 6 subsidiary companies and has offices in Bulgaria, Germany, and Slovenia as well as in China and USA. Shelly Group’s products have already conquered over 100 markets. 

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Technology

Shelly Group

Shelly Group's headquarters in Lozenets, Bulgaria

Mirche Atanasovski

Joerg Brueckner

Svetla Snowdon

Hristina Nenova

Doug Roberson

Leon Kralj

The Leadership Team at Shelly Group AD is responsible for setting the strategic direction, ensuring operational excellence, and driving global growth across the company's various markets. Comprising senior executives, the team oversees technology innovation, logistics, e-commerce, finance, HR, and geographic-specific operations, ensuring that Shelly Group’s IoT products remain competitive and user-focused.

Leadership Team

The Technical Engineering Team at Shelly Group AD is responsible for the end-to-end development and support of IoT products. Their tasks include designing and engineering hardware solutions, developing robust backend systems and user-friendly front-end interfaces, ensuring product quality through rigorous testing, providing technical support, and creating comprehensive documentation. This collaborative effort aims to produce innovative, high-quality IoT solutions that meet user needs across global markets.

Technical Engineering Team

The Marketing Team at Shelly Group AD is responsible for promoting and positioning the company's high-quality IoT products across various markets. This involves crafting targeted marketing campaigns, managing social media presence, analyzing market trends, and optimizing ecommerce and user experiences. The team works collaboratively to ensure that end users' needs are at the forefront, driving customer engagement and product adoption across over 100 markets globally.

Marketing Team

The Sales Team at Shelly Group AD is responsible for driving revenue growth by identifying and capitalizing on market opportunities across different regions and platforms. Team members specialize in various markets, including the Italian and French markets, DACH (Germany, Austria, and Switzerland), the Nordics, and global platforms like Amazon. Their key activities include developing strong relationships with business clients, crafting sales strategies, and ensuring that Shelly Group’s innovative IoT products meet the needs of end users in over 100 markets worldwide.

Sales Team

The Logistics and Operations Team at Shelly Group AD is responsible for ensuring the efficient transport, warehousing, and distribution of the company's IoT products across global markets. This team manages end-to-end supply chain operations, resolves technical support issues, oversees Amazon-related logistics projects, and enhances the overall delivery performance to meet consumer needs.

Shelly Group

Org chart

Teams

Leadership Team

Technical Engineering Team

Marketing Team

Sales Team

Logistics and Operations Team

Offices

Shelly Group

Org chart

Teams

Leadership Team

Technical Engineering Team

Marketing Team

Sales Team

Logistics and Operations Team

Offices

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