Don Mitchell

Don Mitchell has experience as a B2B/SAP Systems Manager and Customer and Technical Services Team Leader at Sheppard Cycles. Prior to that, Don worked as a Brand Manager at Groupe Sportif, overseeing brands such as Mavic, ENVE, Look Cycles, HAIBIKE, and Rotor Components. Mitchell also has a background as a Bicycle Mechanic and Owner/Head Mechanic at Bicycle Superstore, handling day-to-day operations and customer service.