SHERA has been established for over 40 years and is one of the largest manufacturers of fibre cement boards, siding and roofing and concrete roof tiles in Thailand.  SHERA has led the way in the roofing and walling industry with its creative flare and pioneering spirit.  

The company owned "Shera"​ and "Ha Huang"​ brands.  Our creations are unique both in terms of their originality and aesthetic qualities and they have made the company a leader in the fibre cement industry in the Asia region.  Shera is ranked No 1 Consumer Preference of Fibre Cement building material in Thailand for 8 consecutive years 2012-2019.

SHERA employs over 3,000 employees throughout its Headquarters in Bangkok and across five manufacturing/distribution plants in Thailand. 

Our environmentally friendly building material products are sold in Thailand and available in more than 20 countries in Asia, Middle East, Europe and Africa.  Our cutting edge production technology, distribution networks, marketing strategies and client services are enjoyed by our worldwide client base.  

SHERA continuously strive to improve ourselves through technology and human resources in the ever-changing business environment to ensure our progress and leadership position in the marketplace.

Building Supplies

Construction

Manufacturing

Shera Public Company Limited

The Tangerang office likely focuses on regional management and product specification across Indonesia and neighboring markets.

Tangerang

This department focuses on driving revenue growth through strategic business initiatives and partnerships.

Commercial Development

The Business Development team at Shera Public Company Limited is responsible for identifying and pursuing growth opportunities domestically and internationally. This includes market analysis, forging strategic partnerships, and expanding the company's presence across various regions. The team works on initiatives to penetrate new markets, enhance trade development, and drive project sales, thereby contributing to Shera's overall advancement and leadership in the fibre cement and building materials industry.

Business Development

The Marketing Team at Shera Public Company Limited is responsible for developing and executing comprehensive marketing strategies to promote the company's fibre cement products and brands, "Shera" and "Ha Huang," both locally and internationally. They focus on digital marketing, branding, trade marketing, and communication initiatives to maintain Shera’s market leadership and consumer preference. The team also oversees market research, advertising campaigns, and partnerships to enhance the company's visibility and drive sales across its diverse product lines in various regions, ensuring alignment with Shera's innovative and environmentally friendly values.

Marketing Team

This department oversees the development, specification, and procurement of products, ensuring alignment with market needs and operational efficiency.

Product Management

This department oversees and coordinates sales strategies and performance across various regions.

Sales Management

The Sales Team at Shera Public Company Limited is responsible for driving revenue growth and market expansion by promoting and selling SHERA's innovative fibre cement and concrete roofing products. Team members manage both domestic and international sales operations, develop and execute strategic sales plans, and build strong relationships with clients and distributors. They work collaboratively to ensure SHERA's products meet market demands and maintain the company's leadership position in the industry.

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Other teams

Business Development

Marketing Team

Product Management

Sales Management

Sales Team