David Z. is an experienced performance marketing manager at Sherweb since May 2022, specializing in strategic, data-driven initiatives for full-funnel customer journeys. Previously, David Z. served in various roles at Lavasoft (2015-2022), including SEM Manager, where a significant increase in new customer acquisitions and a notable decrease in CPA were achieved. Additional positions held at Lavasoft include Business Development Account Manager, Digital Marketing Specialist, Acquisitions Manager, and Project Manager. Prior to this, David Z. worked at BlueHat Marketing, Independent SEM Consultant, and Uniden Cellular Boosters, and held the role of Affiliate Marketing Manager at Upclick. David Z.’s career began at Market Engines as Customer Support Lead, emphasizing training and quality assurance.
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