Doug Baker

Doug Baker is an accomplished marketing and strategy professional with extensive experience in leading strategic initiatives across various sectors. Currently serving as Chief Strategy Officer at SHIFT Active Media since January 2020, Doug focuses on providing insight and strategic services to clients in cycling and active categories. Previously, Doug held key roles at AnalogFolk, including Head of Research & Strategy and Director of Strategic Services, where oversight of diverse strategic capabilities was instrumental in driving brand and digital strategies for notable clients. Additionally, Doug contributed to youth development through the Innovation Academy at Roundhouse Trust and supported entrepreneurial ventures as a mentor for Queen Mary University's InQubate program. With foundational experience at agencies such as Rapp and Agency Republic, Doug has cultivated expertise in consumer insight, market research, and integrated communications planning. Doug's educational background includes a BA in History from the University of Nottingham and participation in various professional development programs.