SHIFT Active Media
Doug Baker is an accomplished marketing and strategy professional with extensive experience in leading strategic initiatives across various sectors. Currently serving as Chief Strategy Officer at SHIFT Active Media since January 2020, Doug focuses on providing insight and strategic services to clients in cycling and active categories. Previously, Doug held key roles at AnalogFolk, including Head of Research & Strategy and Director of Strategic Services, where oversight of diverse strategic capabilities was instrumental in driving brand and digital strategies for notable clients. Additionally, Doug contributed to youth development through the Innovation Academy at Roundhouse Trust and supported entrepreneurial ventures as a mentor for Queen Mary University's InQubate program. With foundational experience at agencies such as Rapp and Agency Republic, Doug has cultivated expertise in consumer insight, market research, and integrated communications planning. Doug's educational background includes a BA in History from the University of Nottingham and participation in various professional development programs.
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SHIFT Active Media
SHIFT Active Media, Data Driven Marketing Experts For Cycling And The Great Outdoors 🚴🏼♀️ 🏔️ 🌲 Data | Consultancy | Marketing Our multi-skilled, multi-talented team blends decades of cycling expertise and international media relationships, with blue chip agency experience and knowhow. Our work is powered by unique research, unrivalled market intelligence and genuine passion for all things bikes and the great outdoors. It’s this combination that made us the agency partner of choice for Rapha, Zwift, fizik, YT, Brompton, Kask and many other fantastic cycling and outdoor brands.