Simon Brace

Simon Brace is an accomplished marketing and business professional with extensive experience across various sectors. Currently serving as Business Director at SHIFT Active Media Ltd since June 2018, Simon focuses on cycling and partners with brands like Zwift and Continental to enhance their global communications strategies. Previous roles include Senior Marketing Specialist at Bath & Bristol, Head of Marketing at The Mall at Cribbs Causeway, and Director at Prophecy Unlimited, where Simon developed multi-channel marketing for numerous high-profile clients. Earlier career highlights include serving as Group Account Director at AMV BBDO, leading campaigns for renowned brands such as Mars and BT Retail. Simon holds a Bachelor of Business Administration from the University of Bath, alongside a diverse range of experience in retail and administrative positions.