SHIFT Active Media
Simon Brace is an accomplished marketing and business professional with extensive experience across various sectors. Currently serving as Business Director at SHIFT Active Media Ltd since June 2018, Simon focuses on cycling and partners with brands like Zwift and Continental to enhance their global communications strategies. Previous roles include Senior Marketing Specialist at Bath & Bristol, Head of Marketing at The Mall at Cribbs Causeway, and Director at Prophecy Unlimited, where Simon developed multi-channel marketing for numerous high-profile clients. Earlier career highlights include serving as Group Account Director at AMV BBDO, leading campaigns for renowned brands such as Mars and BT Retail. Simon holds a Bachelor of Business Administration from the University of Bath, alongside a diverse range of experience in retail and administrative positions.
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SHIFT Active Media
SHIFT Active Media, Data Driven Marketing Experts For Cycling And The Great Outdoors 🚴🏼♀️ 🏔️ 🌲 Data | Consultancy | Marketing Our multi-skilled, multi-talented team blends decades of cycling expertise and international media relationships, with blue chip agency experience and knowhow. Our work is powered by unique research, unrivalled market intelligence and genuine passion for all things bikes and the great outdoors. It’s this combination that made us the agency partner of choice for Rapha, Zwift, fizik, YT, Brompton, Kask and many other fantastic cycling and outdoor brands.