Gene Lam is an experienced professional in digital marketing and performance optimization within the automotive industry. Currently serving as a Subaru Digital Process Strategist at Shift Digital since November 2024, Gene has previously held positions such as Dealer Performance Manager at TrueCar, Inc. and Digital Performance Consultant at FordDirect. With a background that includes roles like Digital Solutions Manager at CDK Global and Dominion Dealer Solutions, as well as Regional Sales Manager at AutoAlert, Gene has developed expertise in leveraging technology to enhance dealership performance and improve customer engagement. Gene holds a Bachelor of Science in Hospitality Management from San Francisco State University, complementing a solid educational foundation with substantial industry experience.
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