Karine Dufu

Karine DUFU is a seasoned digital consultant with extensive experience in digital automotive products and services, currently serving as Digital Consultant II at Shift Digital since November 2020, where responsibilities include digital strategy, audits, reporting, dealer engagement, and leading diversity and inclusion initiatives. Prior to this role, Karine functioned as a Business Development Specialist for Immersive Factory, achieving significant successes in lead management and partnership establishment during the COVID-19 pandemic. Previous roles include HR/Social Media Coordinator at TEAM Schostak Family Restaurants, Business Development Consultant at Sears, and Senior Agency Development Manager at Infinity, where notable client acquisition growth was achieved. Additional experience includes freelance positions in the cosmetics industry and area management in beauty industries, complemented by a strong educational background from institutions such as Lincoln International Business School.