Mackenzie Burchi

Mackenzie Burchi is the Director at Shift Digital, leveraging an academic background in Organizational Communication and a minor in Advertising and Promotion from Western Michigan University, where they graduated in 2012. Prior to this role, Mackenzie held various positions, including Professional Au Pair, Account Specialist at Rock Connections, and National Ad Sales Intern at NBCUniversal. Their experience also includes serving as Interactive Media Coordinator for Crorey Creations, contributing to brand awareness through social media and event management. Currently, Mackenzie maintains digital strategy and performance for Tier 3 Volkswagen dealership websites and fosters relationships to optimize their digital presence.