Phil Oriani

Growth is a passionate topic for Phil Oriani—company growth, professional growth, and personal growth. It can be seen in his work at Shift Digital, where he is responsible for business and product development and client engagement. He ensures the Shift Digital product portfolio evolves with each client’s unique marketing challenges within their industry. Working closely with retailers and local partners, he promotes the value of spending digital marketing budgets efficiently at the local level and eliminating waste by utilizing the appropriate marketing tools to achieve goals.

Prior to joining Shift Digital, Phil served as the director of product development in an automotive tech company, where his activities led to consistent double-digit annual revenue increases and a major expansion of the company’s client base.