Taylor Willis

Taylor Willis is currently the Toyota Account Director at Shift Digital, where they manage various programs including SmartPath/Monogram and Toyota Dealer Digital Solutions. With a background in marketing, Taylor has held numerous roles such as Senior Program Manager and Supervisor in digital optimization, overseeing project management and operations for various companies. They earned a BBA in Marketing from the University of Oklahoma and have accumulated experience in financial advising, sports marketing, and digital marketing sales, showcasing strong leadership skills and a solution-oriented mindset throughout their career. In prior roles, Taylor contributed to the development of marketing strategies for small to medium-sized businesses and spearheaded digital advertising campaigns.