Shift Digital
Tricia Haldane is a seasoned professional in digital consulting and performance management, currently serving as a Digital Field Consultant at Shift Digital since July 2025. Previously, Tricia held the position of Performance Manager at Kijiji Canada from December 2021 to June 2024, achieving a remarkable 97% success rate in account improvements and excelling in client conversion. Tricia's experience also includes a role as Performance Manager at Vicimus, where 80% of dealers actively engaged in sales, and as Inside Sales Account Manager at autoTRADER.ca, fostering strong client relationships. Additional experience spans roles in business development, account management, and sales across various companies, consistently driving revenue growth and operational improvements. Tricia holds a Bachelor of Arts in Music from Brock University.
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Shift Digital
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Shift Digital's comprehensive offering of technology, program management, and support services helps national brands and their local retailers get the most out of their digital marketing and sales initiatives.