Christopher J. Smith

Christopher J. Smith is a Digital Platform Manager at Shift Paradigm, a position held since July 2021, where responsibilities include team management, goal-setting for professional development, and addressing team concerns. Before this role, Smith served as a Senior Marketing Automation Specialist at Trendline Interactive (now Shift Paradigm) and has extensive experience in marketing automation, client communication, and project collaboration. Starting as a Marketing Automation Specialist and advancing through various roles including Campaign Specialist and QA Coordinator, Smith demonstrated a commitment to excellence and continuous learning, achieving certification as a Marketing Cloud Email Specialist. Additional experience includes customer service roles at MindWireless and Old Navy, and foundational work in advertising as a student worker at Texas State University. Smith holds a Bachelor of Arts in Mass Communication with a minor in Sociology from Texas State University.