Heather S. is a consultant specializing in package services at Shift Paradigm since June 2021, focusing on integrating digital marketing strategies with MOPs technologies to enhance sales and marketing team performance. Prior to this role, Heather S. contributed to the unification of teams at LeadMD to improve buyer engagement across B2B and B2C markets. Experience includes significant roles at LAKESHORE SECURITIES, CME Group, Rise Interactive, SpiderRock, tradeMONSTER (now E*Trade), E*TRADE Financial, and TD Ameritrade, encompassing various marketing and trading positions that emphasize revenue growth and client engagement improvements.
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