SB

Sandra Barbera

Director, Resource Management

Sandra Barbera is an accomplished professional with extensive experience in resource management, client engagement, and marketing. Currently serving as the Director of Resource Management and Director of Client Engagement at Shift Paradigm since September 2018, Sandra has previously held positions including Account Supervisor and Account Manager. Prior experience includes roles as Success Manager and Marketing Success Specialist at MarketTap, and Social Media Coordinator at Mabel's Labels, where Sandra significantly enhanced the company's social media presence. Additional background includes work as a Youth Liaison at Theatre Aquarius, Marketing and Programming Coordinator at Innovation Factory Hamilton, and Program Facilitator at Tim Hortons Foundation Camps. Sandra holds an Honors Bachelor of Arts in Communication Studies and Global Studies from Wilfrid Laurier University and a Post Graduate Certificate in Marketing Management from Humber College.

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